Built for AU Pet Brands
Stop hunting.
Start finding the
right creator.
PawKeen gives AU pet brands a searchable directory of 15,000+ verified creators — filtered by breed niche, state, engagement rate, and past brand history. Find. Verify. Pitch. Done.
🐾
🐾
🐾
🐾
150+ AU brands already sourcing creators on PawKeen
pawkeen.com/creators/browse
🐕 Dogs
NSW
🐈 Cats
Open to Collabs
10K–100K
Verified Only
🐕
Max & Bella
@maxandbella.au
Golden Retriever
NSW
84K
Followers
4.8%
Eng.
78%
AU Aud.
🐕
Archie Staffy
@archie.au
Staffy
VIC
52K
Followers
6.1%
Eng.
82%
AU Aud.
🐕
Border Collie
@thebc.au
Border Collie
QLD
119K
Followers
5.3%
Eng.
75%
AU Aud.
The Problem We Solve
Your current process is costing you deals
AU pet brands are losing time, money, and creators to a broken sourcing process. Here's exactly what's wrong — and what changes with PawKeen.
❌ The Old Way — Without PawKeen
Hours of work. Zero certainty.
Every creator search starts from scratch. Every DM is a gamble. Every collab is a leap of faith.
🔍
Hashtag hunting for hours
Brands spend 3+ hours per campaign trawling #petdog, #aussiedogmum, and #petblogger hoping to find the right fit.
📭
Cold DMs that go unanswered
90% of brand outreach via Instagram DMs never gets a response. Creators don't trust cold messages from brands they don't know.
🎲
No verified audience data
You're guessing at audience demographics, AU residency, and engagement quality. Screenshots can be faked. There's no way to verify.
🕵️
No visibility into past brand work
You have no idea if a creator has worked with your competitors — or if they're a good fit for your brand category at all.
⏱️
Average time to find one qualified creator: 3–5 hours
✅ The PawKeen Way
Find the right creator in minutes.
Every profile is verified, filterable, and full of the data you need to make a confident decision before you pitch.
🔎
Filter by exactly what you need
Search by breed niche, AU state, follower count, engagement rate, content style, and "open to collabs" status. Find 40 perfect fits in one search.
📩
Pitch with full context already there
Every creator has their media kit, platforms, audience data, and rate card live on their profile. Your first message is a pitch, not a data request.
✅
Verified audience data on every profile
Platform-linked follower counts, AU audience %, age and gender demographics, and real engagement rates. No screenshots. No guessing.
🔗
See every brand a creator has worked with
Past brand collabs are auto-linked on every profile. See exactly who they've worked with — including whether they've worked with your competitors.
⚡
Average time to find a qualified creator on PawKeen: Under 20 minutes
How It Works
From signup to first pitch in
From signup to first pitch in
under 30 minutes
1
🏢
Claim your brand page
Set up your brand page at pawkeen.com/brands/{yourname}. Add your category, location, and what kind of creator partnerships you're looking for. Takes 5 minutes.
2
🔍
Search & filter creators
Browse 15,000+ verified AU pet creators. Filter by species, breed niche, state, follower range, engagement rate, and content style. Shortlist your favourites.
3
📋
Review verified profiles
Open any profile to see platform-verified follower counts, audience demographics, past brand history, rate card, and content examples. No surprises, ever.
4
🤝
Pitch & close deals
Send a collab request directly through PawKeen. The creator has full context from their own profile. Deals happen faster. You stay in control. No middleman fee.
Platform Features
Every tool a pet brand
Every tool a pet brand
needs to find and close creators
Built specifically for the AU pet niche. No generic influencer platform features you'll never use. Every tool solves a real brand problem.
pawkeen.com/creators/browse
🐕 Dogs
NSW
Open to Collabs
+ 3 more filters
🐕
Max & Bella
Golden Retriever · NSW · Lifestyle · Pet Food
84K
4.8% eng
🐕
Archie the Staffy
Staffy · VIC · Family · Outdoor
52K
6.1% eng
🐕
The Border Collie
Border Collie · QLD · Adventure
119K
5.3% eng
🐕
Bonnie the Lab
Labrador · SA · Lifestyle
38K
7.2% eng
pawkeen.com/me/maxandbella
✓ Verified Profile — Platform Linked
🐕
Max & Bella
@maxandbella.au
Golden Retriever
NSW
Lifestyle
Open to Collabs ✓
84K
Instagram
4.8%
Eng. Rate
78%
AU Audience
Audience Demographics
Past Brand Collaborations
🟠 Pet Circle
🟢 Black Hawk
🔵 Petbarn
pawkeen.com/brands/mypetbrand/intel
Competitor Intelligence
Pro Feature
Brands competing in your creator pool
🟠
Pet Circle
22 active creators · 6 in your target niche
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🐈
🦮
🐕
+18 more
🟢
Black Hawk
14 active creators · 4 untapped by you
🐕
🐕
🐈
+11 more
💡 8 creators work with Pet Circle but not with you
These creators already make pet food content and are open to new brand partnerships.
pawkeen.com/brands/petcircle
🛒
🛒
⚡ Accepting creator pitches
Pet Circle
We work with AU pet creators who create genuine, high-quality content about pet nutrition, health, and lifestyle. Dog, cat, and small animal niches preferred.
22
Past creators
14
Active campaigns
7
Inbound pitches
The Creator Pool
Every type of AU pet creator.
Every type of AU pet creator.
Every niche. Every state.
From 5K micro-creators with 10% engagement rates to 500K+ mega creators — PawKeen has the depth, the breadth, and the verification to find exactly who your brand needs.
0K+
Verified AU pet creators with complete media kits
0%
AU households with pets — world's highest ownership rate
0–5×
Higher engagement vs average influencer categories
All 0 states
AU states & territories covered with local creators
🐕 Dogs8,400+
🐈 Cats4,200+
🐰 Rabbits620+
🦜 Birds380+
🐟 Fish290+
🦎 Reptiles240+
🐹 Small Pets410+
🐴 Horses180+
🐐 Livestock120+
Why PawKeen
Compare your options.
Compare your options.
The answer is obvious.
AU pet brands have three ways to find creators. Only one is fast, verified, and built for this niche.
What you need
DIY Hashtag Search
Influencer Agency
PawKeenRecommended
Time to find 10 qualified creatorsHow long does the search actually take?
3–8 hours
1–2 weeks
Under 1 hour
Verified audience dataCan you see real AU %, demographics before pitching?
❌ None
⚠️ Via agency
✅ Platform-linked
Past brand history visibleCan you see who they've worked with before?
❌ No
⚠️ Sometimes
✅ Always
Competitor creator intelligenceSee which creators work with competing brands
❌ No
❌ No
✅ Yes
Inbound creator pitchesCreators come to you via your brand page
❌ No
❌ No
✅ Yes
Cost per monthWhat does access actually cost?
Your time ≈ $$$
$3,000–$15,000
From $99/month
What Brands Say
AU pet brands that switched to PawKeen
🟠 Pet Food Brand · NSW
★★★★★
"We were spending 3+ hours every week hunting creators through hashtags and getting ignored in DMs. With PawKeen we searched by breed niche, filtered to NSW, and had 40 qualified profiles in 20 minutes. We ran our best campaign ever with a creator we'd never have found otherwise."
↑ 340% increase in creator-driven sales
🟢 Pet Supplies · VIC
★★★★★
"The competitor intelligence feature alone is worth the subscription. I can see which creators Black Hawk has worked with and immediately find ones they haven't reached yet. We found 6 untapped high-engagement creators in our first week on Pro. That's a real edge."
6 untapped creators found in week one
🔵 Pet Care · QLD
★★★★★
"Our brand page started getting inbound pitches from creators within 48 hours of going live. We hadn't done any outreach. Creators found us, checked our brand page, and pitched themselves. Three of those became ongoing partners. The ROI on a $99/month subscription is genuinely insane."
3 ongoing partnerships from inbound alone
Simple Pricing
One plan. Everything included.
One plan. Everything included.
No agency fees.
Everything an AU pet brand needs to find, verify, and pitch creators — for less than one coffee a day.
Brand Plan
Brand
$99
/ month
Everything an AU pet brand needs to find, verify, and pitch creators — for less than a single creator story post used to cost in wasted DM hours.
✓
Verified brand page at pawkeen.com/brands/{you}
Your public brand profile that creators find and pitch you from.
✓
Full creator directory access
Search and filter 15,000+ AU pet creators with all filters unlocked.
✓
Lead capture + creator inquiry inbox
Receive and manage inbound creator pitches directly in your dashboard.
✓
Featured directory placement
Your brand appears as a featured partner in creator searches.
✓
Competitor creator intelligence
See which creators have worked with competing brands and find untapped talent first.
✓
Verified audience data on every profile
Platform-linked follower counts, AU %, demographics — no screenshots.
No setup fees. No lock-in contracts. Cancel anytime. First 30 days free.
✓ AU tax invoice included
✓ Onboarding call included
FAQ
Questions from brands
Questions from brands
like yours
GRIN and CreatorIQ are enterprise platforms that cost $1,000–$3,000/month and are built for global brand teams managing hundreds of campaigns. PawKeen is built specifically for the Australian pet niche — with breed filters, state filters, ACCC disclosure helpers, and AU brand directory features that no global platform would ever build. At $99/month, we're built for AU pet brands that want a tool that actually understands their market.
Creators connect their Instagram, TikTok, or YouTube accounts directly through OAuth. Follower counts, engagement rates, and audience demographics are pulled live from the platform APIs — not manually entered. Past brand collaborations are verified through the mutual linking system: both the creator and brand have to appear on each other's PawKeen pages before the collab is shown as confirmed.
No, never. PawKeen charges brands a flat monthly subscription and charges creators for optional Pro features. We never take a percentage of what brands pay creators or what creators earn from deals. Your deal terms and payments are entirely between you and the creator — PawKeen is just how you found each other.
Every Brand plan includes an onboarding call with a PawKeen team member who will walk you through search strategies specific to your brand category, show you how to interpret engagement data, and help you shortlist your first 10 creators. We also send a monthly "Creator Spotlight" email with creators who are actively looking for brand partnerships in your niche.
You can browse the public creator directory without a brand account — but competitor intelligence (which brands a creator has worked with, and which creators overlap with your competitors) is a Brand plan feature. You'll need to claim your brand page to access the competitor intelligence dashboard.
Your brand page can be live within 15 minutes of signing up. Claim your URL, add your brand details, and you're discoverable by AU pet creators immediately. Most brands send their first creator pitch within an hour of going live. The first 30 days are free — no card required to start.
Ready to find your next creator?
Stop wasting hours.
Stop wasting hours.
Start finding the right fit.
Join 150+ AU pet brands already using PawKeen to find, verify, and partner with creators who actually convert. First 30 days free.
No credit card required · First 30 days free · Cancel anytime · 🇦🇺 Australia-only